— Free Your Mind
Free Your Mind: The new world of manipulation and how to resist it, by Laura Dodsworth and Patrick Fagan
Free Your Mind - the instant Sunday Times bestseller!
There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, even the humble waiter who asks, ‘Still or sparkling?’
Free Your Mind is your field manual to surviving the information battlefield. In this indispensable book, Laura Dodsworth and Patrick Fagan draw on interviews with mind-control experts ranging from monks to magicians, infiltrate cults and forums to uncover their most deceptive techniques and expose the hidden tactics used to influence you, from social media to subliminal messages.
Learn how to recognise the nudges, dispel efforts to brainwash you and always question those who say the choice is yours. If you don’t control your mind, someone else will.
“‘An important new book […] Laura Dodsworth and Patrick Fagan have some great ideas for how to recognise Nudge Unit tactics and how to fight back.’ ”
“‘Snappily written […] made me more aware of the nudges and persuasions that were part of my everyday life.’ ”
“‘An informative, and engaging read.’”
“‘A sceptic’s charter. A thorough and entertaining guide for how to keep other people’s ulterior agendas out of your head.’ ”
“‘Free Your Mind is an instant classic, full of wisdom about what it means to try and hang onto our humanity amidst the clamour of modern life. If you like the quirkily brilliant work of Malcolm Gladwell, you’ll love this book. I’m buying it for all my friends.’ ”
“‘We must all learn to spot the difference between useful and harmful persuasion. This book is a perfect place to start.’ ”
“‘Free speech and free minds are inextricably linked and this book will help you achieve both.’”
“‘During the pandemic, governments worldwide deployed sophisticated behavioral and psychological techniques. Now that Pandora’s Box has been opened, powerful entities will undoubtedly continue to use these tools to manipulate unwary populations. The best way to be immune to these techniques is to understand when they are being deployed; if you recognize it, you can do something about it. Dodsworth and Fagan provide a compendium of manipulation in the modern world. Their book is a primer on how to survive in an age of ubiquitous propaganda – and it’s great fun to read.’ ”
